Short profile of the Chair of Strategic Marketing

“We focus on people in markets, both practically and ethically”

The Chair of Strategic Marketing at Witten/Herdecke University, directed by Professor Dr. Markus Giesler since 2009, is the only chair in the field of marketing, consumer culture and consumer behavior with a cultural-scientific orientation in the German-speaking geographical area. In adherence to the top tier standards of international experts, scientific research at the chair is committed to the demands of our stakeholders in society, politics and economy.
 

Keywords:

Consumer culture, consumer culture theory, marketing, consumer behavior