The literature argues that a real digital transformation of firms requires holistic changes of the business model. Despite knowledge about this ambitious goal, understanding of how digital business model transformation can be achieved is still very limited. In this study, we explore how firms achieve digital business model transformation. We apply a case study design to investigate how incumbents have changed their respective business model dimensions during digital transformation. Our findings center on interview data and complementary archival rec-ords from 15 cases. We present a framework for digital business model transformation along the dimensions of value proposition, value creation, and value capture. Our results emphasize the importance of a preparatory phase in which the strategic course is set. Furthermore, our findings demonstrate that transforming a company’s business model is most effective when a single person, namely the Chief Digital Officer (CDO), is responsible. Our findings contribute to the business model literature, by providing a more holistic view on how BMI can be utilized during digital transformation.
Autor:Klos, Christoph & Spieth, Patrick & Clauß, Thomas & Klusmann, Christian
Übersicht
Art des Beitrags:
Artikel
Veröffentlicht in:
IEEE Transactions on Engineering Management
Erschienen:
2021 , Witten
Die Universität Witten/Herdecke ist durch das NRW-Wissenschaftsministerium staatlich anerkannt und wird – sowohl als Institution wie auch für ihre einzelnen Studiengänge – regelmäßig akkreditiert durch:
