Silhouette Universität Witten/Herdecke
Publication ‹ Back

How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Wirtschaft

Author: Bues, M.; Steiner, M.; Stafflage, M.; Krafft, M.

Overview

Type:
Fachartikel (Zeitschriften)
Published in:
Psychology & Marketing
Published:
2016 , keine Angabe