Silhouette Universität Witten/Herdecke
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Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations

Wirtschaft

Author: Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K.

Overview

Type:
Fachartikel (Zeitschriften)
Published in:
International Journal of Research in Marketing
Published:
2016 , keine Angabe
Page number from - to:
276-296