Max von Papen is convinced that comparably "easy" products such as T-shirts and baseball caps were just the beginning of the mass customization revolution. So the 33-year-old student of General Management at Witten/Herdecke University started the business venture Scurdy together with his partner Manuel Langele (26). "We believe that fashion-conscious people prefer their own designs even for complex highly-quality products like sneakers."
A design configuration for this option went online on the homepage www.scurdy.com in August 2011. Here Internet users can first individually design and then order their own casual shoes. In a step-by-step procedure you choose from a selection of given motifs or upload your own image file as a design basis, select colours for upper and lining, and determine the colour and style of eyelets, seams and shoelaces. You can then either order your finished creation or offer it for sale in the virtual marketplace.
"Scurdy is the first venture worldwide to offer self-designed sneakers of "made in Germany" quality with a German-language customer service," says the proud founder Max von Papen. "In the past, if you wanted a sneaker that accurately expressed you personal style you either had to compromise in quality or design, or you ordered from a single-unit producer and had to accept high costs and long delivery times. The system just did not allow for individual sneakers meeting specific needs. We have the solution. We offer individually produced unique pieces for a fair price and deliver within two or three weeks." And Manuel Langele adds: "The Scurdy is highly individual, of high quality, and absolutely unique - just as each client is unique. Here you decide on colour, material, motifs and texts for your sneakers yourself."
Contrary to the general market trend of producing clothing and shoes in the Far East, Scurdy produces individualized shoes in Germany. Max von Papen: "This was a conscious decision. We go our individual way, treat suppliers as partners, and use nothing but high-quality materials from selected Italian and German subcontractors. Manufactured goods? Not for Scurdy. "The people who make our sneakers are passionate about good shoes and about individuality." The current product range covers textile fabrics but will soon include leather sneakers and other styles as well.
An additional option is the virtual Scurdy marketplace where ambitious designers and sneaker fans offer their creations for sale for a commission. They profit from Scurdy's e-commerce, production and delivery systems and can create their own sneaker labels, without the minimum output levels normally required in the industry, and all this with a minimum of personal input.
See the homepage of Scurdy.