Silhouette Universität Witten/Herdecke
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Do Customized Service Packages Impede Value Capture in Industrial Markets?

Wirtschaft

Author: Steiner, M.; Eggert, A.; Ulaga, W.; Backhaus, K.

Overview

Type:
Fachartikel (Zeitschriften)
Published in:
Journal of the Academy of Marketing Science
Published:
2016 , keine Angabe
Page number from - to:
151-165