Silhouette Universität Witten/Herdecke
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To invest or not to invest in brands? Drivers of brand relevance in B2B markets

Wirtschaft

Author: Backhaus, K.; Steiner, M.; Luegger, K.

Overview

Type:
Fachartikel (Zeitschriften)
Published in:
Industrial Marketing Management
Published:
2011 , keine Angabe
Page number from - to:
1082-1092