
The guide for aspiring entrepreneurs
Start-up Dictionary
The company:
Startup Dictionary explains business terms in an easy-to-understand way, making it easier to get started in the world of start-ups.

Do you speak start-up? A reference guide to start-up knowledge
Fancy learning a few phrases of Spanish in a flash before your next holiday, or brushing up on your rusty French? With language-learning apps, you can do that easily on your smartphone these days. But what if the new language isn’t Spanish or French, but ‘start-up’?
Bootstrapping, MVP, product-market fit – if all this sounds like gibberish to you right now, you’re probably not alone. After all, anyone new to the world of start-ups without a background in Management will quickly come across a whole host of unfamiliar terms. This is exactly where UW/H graduate and start-up coach Moritz Grumbach comes in: his app ‘Startup Dictionary’ explains more than 1,000 typical terms from business, finance and marketing in a concise and understandable way – aiming not only to fill gaps in knowledge but also to overcome initial reservations.
Moritz Grumbach knows the challenges of setting up a business from his own experience. After several years in management consultancy, he founded two start-ups himself. Since 2019, he has been passing on his knowledge to young teams keen to turn their own business ideas into reality. As a start-up coach, he supports them every step of the way – from product and market analysis through to drawing up a business plan and finding investors. He also provides free resources and tutorials for aspiring founders on his platforms.
His aim is to make start-up knowledge as accessible as possible and to equip people with the tools they need to turn an idea into a viable business. The ‘Start-up Dictionary’ is a key part of this.
