Four screenshots of a smartphone app on a dark background.

The guide for aspiring entrepreneurs

Start-up Dictionary

The company:

Startup Dictionary explains business terms in an easy-to-understand way, making it easier to get started in the world of start-ups.
Black lettering with coloured elements on a white background.

Do you speak start-up? A reference guide to start-up knowledge

Fancy learning a few phrases of Spanish in a flash before your next holiday, or brushing up on your rusty French? With language-learning apps, you can do that easily on your smartphone these days. But what if the new language isn’t Spanish or French, but ‘start-up’?

Bootstrapping, MVP, product-market fit – if all this sounds like gibberish to you right now, you’re probably not alone. After all, anyone new to the world of start-ups without a background in Management will quickly come across a whole host of unfamiliar terms. This is exactly where UW/H graduate and start-up coach Moritz Grumbach comes in: his app ‘Startup Dictionary’ explains more than 1,000 typical terms from business, finance and marketing in a concise and understandable way – aiming not only to fill gaps in knowledge but also to overcome initial reservations.

Moritz Grumbach knows the challenges of setting up a business from his own experience. After several years in management consultancy, he founded two start-ups himself. Since 2019, he has been passing on his knowledge to young teams keen to turn their own business ideas into reality. As a start-up coach, he supports them every step of the way – from product and market analysis through to drawing up a business plan and finding investors. He also provides free resources and tutorials for aspiring founders on his platforms.

His aim is to make start-up knowledge as accessible as possible and to equip people with the tools they need to turn an idea into a viable business. The ‘Start-up Dictionary’ is a key part of this.

Portrait of Moritz Grumbach.

This is how UW/H has nurtured my entrepreneurial spirit:

“Even back in my day, the spirit of UW/H was characterised by genuine diversity: future consultants, creative professionals, SME owners, corporate executives, start-up founders – unlike some other educational institutions, this ‘ark’ was home to every conceivable ‘archetype’. This opened up many paths for us, not only in terms of ‘what do I want to do’, but above all ‘how do I want to do it’. Looking back, I find it interesting how complementarily we have developed as people and entrepreneurs, and that the Witten DNA unites us in our ability to look far and wide beyond the typical manager’s narrow horizons.”

Moritz Grumbach
, founder of Startup Dictionary
, UW/H graduate
in Economics (1999–2005)