Guest lecture by Marcel Stafflage

On 28 November, we had the pleasure of welcoming Marcel Stafflage, Head of Sales Tech Development at OBI, to our "Marketing Management" lecture at Witten/Herdecke University. His lecture offered exciting insights into digitalisation in DIY retail and the special challenges of this industry.

With the promise "We enable you", OBI supports customers regardless of their previous knowledge - from the professional to the inexperienced person who uses tradesman services. The HeyOBI app plays a central role in this by providing support along the entire customer journey and offering real added value through a wide range of benefits.

Marcel Stafflage also highlighted the importance of CRM, B2B strategies and ecosystems/platforms. Particularly impressive was the area of partnering, where OBI offers not only a pure product range expansion but also holistic solutions including implementation and integrates local companies in the process.

Many thanks to Marcel Stafflage for this inspiring insight and the stimulating discussions with our students!