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Marketing for international brands

Pulse Advertising

The company

Pulse Advertising combines data, creativity and social media expertise to deliver scalable campaigns with measurable return on investment (ROI) for global brands.
Year of foundation:

2013

Location(s):

Amsterdam, Berlin, Hamburg, London, Milan, New York, Paris, Shanghai

Industry:

Marketing agency

Founder:inside:

Lara Daniel, Christoph Kastenholz

The company in three words:

Social Media Marketing. Creative. Strategically.

Yellow and black company logo

Turning strategy into hype: influencer marketing for global players

We all know influencers who advertise well-known brands on Instagram or TikTok. But who is actually behind these successful campaigns? One of them is UW/H graduate Lara Daniel. In 2014, she and her partner Christoph Kastenholz founded the marketing agency Pulse Advertisingfounded the marketing agency Pulse Advertising - one of the leading agencies for influencer marketing, social media and creative strategies.

Pulse Advertising offers a comprehensive range of services that includes strategy, creation, influencer marketing and social media management. In addition, the agency supports companies through webinars, industry reports and training to optimise their own marketing strategies.

The agency recognised the growing importance of social media as an advertising platform early on and has developed into a leading international influencer marketing agency. With offices in six countries, Pulse Advertising supports global brands such as Apple, BMW Mini, MAC Cosmetics, the Bundesliga and Nespresso.

Portrait of a woman.

What I took away from the UW/H:

"The Studium fundamentale in particular helped me to think outside the box and incorporate different perspectives into my decisions - a skill that is crucial for entrepreneurial thinking and sustainable success."

LaraDaniel
Co-founder of Pulse Advertising
UW/H graduates
Economics (2008 - 2011)